A new opportunity for the agricultural system
In this issue
Stephen Muchiri is chief executive officer of the Eastern African Farmers Federation (EAFF). As with other farmers’ associations, EAFF was set up to help its members connect to and learn from each other but, increasingly, the organisation is also helping to connect farmers to other agricultural actors.
The rapid evolution of mobile technology is enabling remote farmers to access and share information: even with basic mobile phones. Better ‘connections’ improve farmers’ access to knowledge, markets, financial and healthcare services, and more productive and transparent supply chains.
Enabling consumers to purchase grocery products online, D’Market Movers is an innovative initiative connecting farmers directly to the marketplace. Locally produced niche items such as gourmet chocolate, specialty goods that are difficult to find, as well as organic produce, vegetables, meat, and dairy products are posted online. People click to order and D’Market Movers delivers the products direct to the consumer.