Poultry breeds that grow 150% larger in their first 3 months and produce four times as many eggs as local breeds, have been introduced in Ethiopia. A partnership between USAID’s Feed the Future and top poultry supplier, EthioChicken, is increasing access to this affordable protein source, and creating an income generating opportunity for rural farmers. The improved breeds are sold to smallholders at a cost of €0.9-€1.3 each, via a network of rural extension workers. The agents, who are provided with vaccinated, day-old chicks from EthioChicken, raise the poultry over the next 45 days before selling to farmers. Over 3 million chicks have been sold to nearly 330,000 small-scale farmers since 2010, helping to improve family nutrition and earnings from the sale of chickens and eggs.